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Flight Day is one of the most important events organized by Red Bull. Thanks to the campaign, the event was wildly successful, with loads of crazy participants, thousands of spectators, and widespread media interest.
Lidl came up with its first mass recruitment campaign, the aim of which was to introduce the benefits offered by Lidl and to recruit a record 800 store employees to stores in Tallinn, Tartu, Pärnu, and Narva. Mission accomplished.
This was the first series of Bigbank's newly created unsecured subordinated bond program, which was carried out on the basis of the main prospectus of the subordinated bond program registered with the Financial Supervision Authority on 05.09.2022. The target group of the campaign was people aged 30+ mainly living in the city with savings; small and medium-sized investors. Mainly Estonians.
With the opening of Lidl, competitors began to emphasize favorable prices and Estonian products. However, Lidl's selection of local products was still quite small. In return, Lidl worked to increase the recognition of its brand and brands.